The other day I was posed with the following question: “What makes a restaurant successful?”, Shahar really had me there, I stopped for a second, pondered a little bit only to come to the conclusion that to me it was probably the atmosphere. It was only for another second that I was baffled when Shahar soundly and determinedly responded “a hungry market!”.
Wow, that right there is IT… just says it all… a hungry market.
Will my product be successful? If there’s a market who wants it, yes. Are my services sellable? If there’s a market who needs it, yes. Define your target audience, find your pack of hungry customers… spoon feed them, and you’re sure to succeed.