Buzz and Biz and Dan Poynter

Dan Poynter is a serial author. He has over 124 published books. He is also a professional speaker and here he talks to us a little about the market for authors and the possibilities available today. http://www.buzzbooster.com/podcasts/buzzandbiz/buzzandbiz_080507.mp3

Launch of BuzzBooster’s Mastermind Group

You are invited to join our brand new mastermind group. We want people to join this discussion on how to become an entrepreneur 3.0 The entrepreneur that knows how to participate and colaborate and is ready to share knowledge with customers and suppliers. It takes more than just blogging. This group is commited to help entrepreneurs grow and succeed. Take a look at Entrepreneur 3.0

Consumer and online video

1 of 5 Americans view video over internet everyday according to a study made by Pew Internet and American Life ProjectOn a typical day, 19% American adults watch some form of video, news being ranked number one followed by comedy vids. According to Mary Madden, senior research specialist at Pew, people have gotten comfortable with the idea of using the Internet for video, especially news outlets which are among the first to deliver online video.

Also, about 50% of video viewers within the 18-29 age bracket watch clips on YouTube, 15% view MySpace, in contrast with only 7% who turn to a cable or network TV site.

Are you a Simpson?

Have you simpsionized yourself?

I just did and had a lot of fun doing it.

This is a viral campaign done by Burger King with the new Simpsons’ movie.

They created a website where you can simpsonize yourself.

Look how I became:Â Â Â Â Â Â Â your_image.png

Unnecessary Stress on a hot summer day.

appleossocor2.jpgIt is hot here in Utah, and I mean hot, many days above 100o
What a great time to have Apple our “mini” schnauzer have her first complete grooming!
We schedule a time at the grooming place and off we went to leave Apple for her “spa day”, so she would come back both happier, cooler and prettier.
When we got there, we went through a check-in process.

Basic questions, address information, age and breed etc.
So far so good!
Then the very young lady asking the questions asked us:
Do you want to leave a skirt?
Skirt? Well, we didn’t plan on buying her new clothes today, do you think it is necessary?
Oh, after she gave me the “Are you drunk?” look, she explained to me that skirt is when you leave some hair in the bottom part of the dog.

Wow, how come I didn’t know that?
She asked me next what kind of conditioner I’d like.
“One that conditions?”
She then gave me a hundred options of shampoos and packages that left me kind of dizzy.
I got there saying I wanted full grooming but little did I know that didn’t mean much to them.
I finally said: “Anything that is necessary so she will still look like a dog”
At that point, I couldn’t care less if she would look like a Schnauzer or pequinese!
Another young lady that was grooming a Shi-tzu made the comment:
So you don’t want her looking like a cat?
Very funny! But I was sweating.

The other lady, not noticing I was on the verge of an anxiety attack, kept going:
– How do you want her face?
– Should we trim her nose?
I said: I have a feeling she needs the nose, don’t you?
Then the ultimate question came?
Do you want us to use blade 5, 7 or 10.
Oh my gosh, when I go to a hair dresser, they ask me how I want to look, but they don’t ask me which kind of scissors they should use or if they should use. This is up to them, the experts, not up to me the client!
I just said ”Look, can you make her look remotely like we see Schnauzers on posters and magazines, please?” and gave her the dog.
The other young lady interfered and said: “You should use blade 7, the 10 will show too much of her body”.
Thank you, but if you know that, what are you guys asking me in the first place?

I’M NOT THE EXPERT HERE!

When we got Apple hours later, she looked gorgeous! We were really happy with the final results and we are coming back there, but….
That inquisition caused some unnecessary stress and jeopardized the relationship between us, the clients, and the business.

They could simply not ask the questions that are related to their expertise and I, as just a humble dog owner am not supposed to know or
If for a reason I’m not aware of, dog owners should know the blade used to groom different breeds of dogs, they should put together a system that would both help me decide, and educate me in the things I need to know before taking my dog to grooming.

I left that place sure that next time I’d buy a dashhund, so I wouldn’t have to worry about blades and noses!

Besides, so many options and packages don’t help, they confuse the mind and you know: If you confuse the mind, you loose the consumer.

Did you get the point? Do not offer many options.
As an expert, people expect you to know what to do. Do not ask them every single detail. They don’t care, that is why they came looking for you.

Create systems to help and educate your clients and to give you an unique edge.
Do not cause unnecessary stress for your clients if you want to keep them!

Buzz and Biz and Tom Antion

This week at Buz and Biz we interview Tom Antion.
Tom Antion is a professional speaker and an internet guru.
On this show he gives you a lot of good tips on how to start a business online.
He also talks on how simple it is to make some information products

http://www.buzzbooster.com/podcasts/buzzandbiz/buzzandbiz_072907.mp3

Affiliate Marketing

A great way to make big bucks with affiliate marketing is when you subscribe to other peoples products and start promoting for them.

Every time you make a sale or in some cases send a lead, you get paid. You can promote by using your website, building landing pages or just using pay-per-click.

No need of investment, inventory, licenses etc. – In the last 5 years, the internet made many millionaires that started doing affiliate marketing.

Copywritting Tip

If you take care of marketing in your business, one key thing to learn and perfect is copywritting.
I could say that it is the most important thing to do.
Try to block one hour everyday to write and perfect your skills.
If you write newsletters, keep the habit of having files for every subject you write about.
Over time, you’ll have a lot of material to work with.

Outsmart your competition, become an Entrepreneur 3.0. Join our mastermind group for $1.00.
Sign up now at: http://www.buzzbooster.com/mastermind.htm

About Blogs

If you write newsletters or have a blog, know that it is ok to talk about your life.
This narrows the distance between you and your customer and gives a human face to your newsletter or blog.
Just be aware not to get too personal. It is ok to say your daughter just lost a tooth or you bought a car, but it is not ok to go over and over a divorce matter.
It is a business newsletter, not a place to cry.
If you don’t write a newsletter and a blog, start one right now. You are leaving money on the table.

Writting your book

Thought about writting a book but don’t know where to start?

Why don’t you start a blog? Every time you post, think of it as part of a chapter. When all is said and done, print all the posts. You’ve got a book!

Later you can use the blog to promote the book, asking people to give reviews about the chapters. You can have a book trailer and put on Google, Youtube and others to reach thousands of people. And why not have a podcast where you read some chapters?