Consumer and online video

1 of 5 Americans view video over internet everyday according to a study made by Pew Internet and American Life ProjectOn a typical day, 19% American adults watch some form of video, news being ranked number one followed by comedy vids. According to Mary Madden, senior research specialist at Pew, people have gotten comfortable with the idea of using the Internet for video, especially news outlets which are among the first to deliver online video.

Also, about 50% of video viewers within the 18-29 age bracket watch clips on YouTube, 15% view MySpace, in contrast with only 7% who turn to a cable or network TV site.

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