Brain is Wired for Stories

business storytellers

The brain is wired for stories. We need to tell stories. Stories that are relevant to our market and that creates an emotional connection. And we need to tell the same story over and over again. Repetition leads to familiarity.

With one of our clients we tell the story of how the company started and about Grandma Essie on the about us page. That story is also on the package of every product, together with her picture. We bring Grandma Essie to the blog every now and then and to the social network websites as well.

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