Your email distribution list is one of the most valuable tools you have in your online and offline marketing. Complemented by a good Ezine, website, consistent focus on driving traffic to your site and gaining visibility, the potential for growing your business is unlimited.
Begin by contacting anyone who is currently in your database. Even if you only have ten names, that is a start.
If you have email addresses, send a short email out to folks to announce the new look of your site and invite them to sign up for your Ezine. Not everyone will sign up. If your information does not immediately solve a problem for them, they are not going to be interested in signing up for anything.
Provide a place on your website for people to register for something free. Make sure the sign up form is visible.