I like storytelling. I like the journey of the story, the surprises, when things go wrong, the possibilities for the end. I like the hero’s journey. That is one of the reasons I like NPR and Radiolabs. They are great storytellers. Storytelling is one reason why in our show we avoid telling at the beginning what we’ll talk about. Because in storytelling you don’t tell the end before it is time. Businesses need to incorporate storytelling. Some do it really well like Moleskine, Innocent drinks. Tom’s shoes. Do you use storytelling in your business? Stories create emotional connections and these connections will make people buy.