Stupid Advertising

stupid advertising
stupid advertising

That is exactly what we need, to work to like a brand.

This sign is on a street here in Salt Lake. Does not tell me which store, name, what they sell and send them to Facebook, not to the store.

Again, should I stop my car and click on the sign or just go to Facebook and spend time looking for your page?


The time for Online Videos

Like it or not customers are no longer walking into business to be educated by a salesman. They walk in ready to buy, knowing exactly what they want, and how much they are prepared to pay.

The decision has already been made online, before they meet you.

When they go online, and they look for video.

Video is today’s salesman.

A recent survey of 1,000 consumers global buying habits revealed

1 in 3 consumers watch video on a product page
41% of consumers share product videos socially.
60% Of the surveyed customers used a YouTube review video to make a purchase decision.
69% of consumers watch videos two or more times for “information-intensive products, before purchasing.” (for example anything to do with the marine industry)

Video is shared socially more than any other medium.

Videos are becoming a critical component of the digital purchase funnel

It’s an integral element of marketing that moves your consumers closer to that all-important buy.

The future of marketing today is being built around video.

Now, the stage is set it’s time for all business to begin creating real online value using video.

Consumers are naturally coming to expect video not as an add-on or a destination, but as an integral part of their online experience.

Understanding how your consumers interact with video And understanding why they consume video will allow you to gain a competitive advantage.

Small Business Video Marketing Strategies: Steps To Ranking a YouTube Video

Pinterest Makes the Holiday Season Less Stressful

This is a great infographic on how Pinterest Makes the Holiday Season Less Stressful
According to a study released by market research company Lab42, 92 percent of Pinterest users said the social network makes the holidays less stressful. In fact, 27 percent saying that the pin-board style website makes the holidays ‘much less stressful’.

The top three Pinteresr categories browsed during the months of November and December are:

1) DIY & Crafts,

2) Holidays & Events, and

3) Food & Drink pinterest marketing