Consumer behavior: Make them Belong

Sense of belongingSense of belonging is really important to human beings. It is part of being human and goes back to the times we lived in groups while hunting and raising kids.

When you talk about your company on your website, it is boring and people will not pay attention. Create a community and everything changes.

This website talks about urinary incontinence and we decided to go light, fun and create a environment where people can discuss and share their experiences.

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