Want to get someone to do something for you? Talk to the right ear. A study shows that we have a preference for processing spoken information via our right ear and that requests made to that ear are more likely to be successful.
Also remember that the eyes like what is new and the ear likes what it knows. This means that when thinking about innovating, use visual aids instead of audio ones.
In an office for example, show prototypes displayed around the place and leave the music from the same era as your audience.