The media is always looking for newsworthy stories. There are countless ways to make your business newsworthy. Here are a few recommendations:
# Start an annual charity event.
# Become a leading expert.
# Tie what you do into a national story.
# Run a fun contest.
# Write a human interest story of how your product or service makes a
difference in people’s lives.
# Present information on how your company is helping the local economy.