Marketing for baby boomers: Talk on an emotional level

Here is an example of a video ad from Duracell that talks on an emotional level. Notice that is does not promote the product but the message.

The brand engaged a new campaign called “Trust Your Power” with its debut on January 10th. The video strikes close to 5.9 million views in a week after being launched. Now it has over 22 million views

This is something quite special because Duracell didn’t run the ad on TV.

Marketing on an emotional level works for any generation but it is very powerful when marketing to baby boomers


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