Marketing to female boomers

Read this research the other day and found it very interesting:

Boomer women when asked what they like to get as a gift:

one third would like a charitable donation in their name.

20% the newest electronic device

18% jewelry or clothing

12% books

24% other- like cooking stuff


Even though boomer women like wine, flowers or fruits they don’t want to be seen as “the older women that get fruit baskets”

Guys out there, don’t say you were not advised.

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