Blog World and New Media Expo #bwela

Blog World expo is still one of my favorite events. We just finished 3 days of sessions, parties and network and are now waiting for Streaming Media tomorrow.

The best thing about Blog World is by far networking. It is a unique chance to deepen relationships and talk to some amazing bloggers and podcasters.

On the trade show, we had a chance to talk more with Blubrry and what can be done to get more exposure to Web TV shows.  They offer a great option for show hosts. Their Wordpmass plugin helps a lot podcasters.

I was really excited about a WordPress plugin that helps you with SEO while you are writing the posts. ThinkLink is another cool plug-in.

We did quite a few interviews on the trade show that we’ll share with you later at the BuzzBooster Show

I did attend some great sessions related to business in social media, Jason Falls did a cool presentation, there was a panel on getting sponsors for podcasts that was really informative. Sessions on YouTube were also great but the best was the YouTubers meetup. I felt cool just being there. Interview with Julie Perry will follow on our show. The kimono session was by far my favorite with Jay Baer. Very informative, good content and interactive.  The keynote from Ford was actually very interesting showing how a big company is using social media.

I’m not sure if the titles for the session were good. They were clever but didn’t say much about the content. I know that last year I got home from BlogWorld and bought the virtual ticket so I could see the sessions we missed. This year I didn’t because I’m not sure if I missed something important.

Titles are headlines that need to make people take action. I would also specify if sessions were basic or advanced. Heard a lot of people saying they didn’t know which sessions were for them.

I’m really not a fan of panels at BlogWorld. They tend to be a mix of jokes and not a lot of content. The exception was the one about getting sponsors for podcasts that was very good.

The parties were all fun, at least the ones we attended.

BlogWorld is a unique event with a very diverse crowd which contributes to the conversation and experience.

What we learned at BlogWorld 2010- #bwe10

Going to BlogWorld was one of the best things we did this year. We have been to every single one but this year was really special.

There was a session for everyone, no matter in which stage they are in social media.
I attended some amazing sessions. Declan Dunn on the session “How to turn friends into fans and customers was one of my favorites. He stressed the need to create a community around your business and the use of frequent e-mails.

Tom Webster with “The Current State of Podcasting” showed very good data about podcasting consumption that I will share later.
Lewis Howes was a nice surprise. His tips on how to give webinars where awesome. He uses lots of pictures and not a lot of text and a strong follow-up series in the 2 days following the webinar.
The session “Is internet radio alive or dead” was very interesting. Some nuggets I’ve got from that: Women have more ear time than eye time. Voice is emotional and voice tells a story.

Another very interesting session was “How to hire a social media agency” . The speakers shared a lot of their experience and showed different ways they measure roi.

Todd Cochrane did an awesome job in his session The triple streaming, podcasting and blogging.
He shared some stats from Roku that owns 10% of the US Market, that 66% of users are between 36 and 55 years old. Do you create content for this audience?

The session “This is not your father’s YouTube” with Paul Colligan as the moderator was fun and informative with lots of prizes. They stressed the importance of being active on YouTube and treat it as a social network and to have your videos answering a problem. I was very impressed with all inputs from Julie Perry.

Most keynote sessions were fine but the one on social media and the mid-term elections.

On the trade show some nice surprises. Techmunch with presentations and topics related to social media and food. A look inside Google TV, and Kodak which in my opinion rocked. They had a challenge using QR codes, partners, education marketing and engagement on social platforms they are present in a very clever way. We did a show on this strategy and an interview with their interactive marketing director. This is the kind of strategy business owners could do with their audiences.

The parties were fun, I specially liked the first one by the pool and the kareoke at the last party.

I think BlogWorld has matured and combined the best for hobbysts and professionals. Way to go, I’ll be there next year.