How to market to 5 senses

Here are a few ways you can market to 5 senses in your business:


  • Sight: Logo, uniforms, fabric of uniforms, product design, decor in your office, colors and typeface
  • Sound: product sounds, music in your office. Remember: the eyes like what is new, the ears what is known.
  • Taste: product taste, gifts, we offer chocolate to our prospects before talking about price. It lowers mental barriers
  • Smell: Environmental aroma, product aroma. Diffusers in the room, perfume you and your employees use
  • Touch: Product surface, marketing materials, environment surfaces, fabric of uniforms.

All these can also be brought up in copy.


Make buying less painful

buying strategyWe don’t like pain and spending money brings pain to all of us.

There are a few things you can do to avoid this pain when selling.

Asking prospects to prepay for your services is one of them. It mutes the pain. It also provides you with cash flow and avoids other headaches.

Bundling offers will also work. The brain likes bundles, we have a hard time pointing what costs what in a bundle.

Want to experience pain when buying? Try sushi. Each piece has a determined price. Very painful.

Taxis follow the same pattern and are very painful. Why would you follow these patterns? You would just sell less.