How to market to 5 senses

Here are a few ways you can market to 5 senses in your business:


  • Sight: Logo, uniforms, fabric of uniforms, product design, decor in your office, colors and typeface
  • Sound: product sounds, music in your office. Remember: the eyes like what is new, the ears what is known.
  • Taste: product taste, gifts, we offer chocolate to our prospects before talking about price. It lowers mental barriers
  • Smell: Environmental aroma, product aroma. Diffusers in the room, perfume you and your employees use
  • Touch: Product surface, marketing materials, environment surfaces, fabric of uniforms.

All these can also be brought up in copy.


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