The number of US connected TV users is rising rapidly, and next year, the majority of internet users will go online via such a device. The connected TV audience is set to more than double between 2013 and 2017 as double-digit growth rates continue.
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year, and in 2015, the majority of US internet users will access the internet through such a device. The connected TV audience will post double-digit growth rates through 2017.
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Though close to half of US digital media buyers consider connected TV ads when planning an online video campaign, a lack of knowledge around how to purchase such inventory appears to be holding many back. Still, nearly all media buyers plan to investigate connected TV video ad purchases in the future—and 75% will do so by next year.
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This study was done by Tremor Video. he researchers recruited 1,010 video viewers from across the U.S. between the ages of 18 and 54. All respondents said they viewed video weekly on a smartphone, tablet or connected TV.
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If you are a Roku user, you now have a new option. The Buzz and Biz channel on Roku.
We launched with the BuzzBooster tV show and Spill the beans show. Next week we will start featuring other shows from very special producers.
If you are not a Roku user, it is time to get one because it takes Tv to a whole other level.