Attraction Marketing: Create an Irresistible business

Creating an irresistible business

You heard this one before: People are overwhelmed with information. Not only that, due to the recession, people are more anxious and more resistant to buy. They know we all have too much stuff and we don’t need more “stuff”.

If your services or products are seeing as “stuff” you are in trouble.

Add to this mix the fact that we are all ADD and just don’t pay attention anymore. In fact the average American adult has an attention span of 9 seconds. This is the same as a goldfish.

Yes, we are all selling to gold fish and they swim away really fast.

Combine the fact that people are not paying attention to the fact that they don’t want anything that is ordinary, that looks like more stuff and you find the reason why so many businesses are suffering.

The gold rush today is to get attention and to be found. Getting attention is difficult if you position yourself as a commodity. In fact, you need to work on your business and turn it into an irresistible business. A business that people notice, talk about and want to be a part of.

I know it looks like a complicated and expensive task but I can assure you this is not the case.

There are 7 components you need to make sure you have in your business and you will see how together they make your business irresistible to people, therefore attracting more and more clients with less effort on your part.

The components are:

1. Create an irresistible promise. A promise is not about how great you are but what do they get when buying from you. It needs to talk to an emotional level.
Ex: Disney promise is: The happiest place on Earth.

2. Unveil your core story. We as business owners need to master storytelling and need to have a story that will resonate with people. We need to be about something. People connect with companies that are about something they can relate to. Ex Thom shoes.

3. Find your unique voice. You need to find your voice in the crowd, need to show personality. Businesses that don’t have personality don’t do well in the new economy. you don’t need to please everyone, just the ones that would buy from you.
When marketing online choose a way to express your voice and become really good with the format. It can be audio, video or text. Ex: Innocent Drinks from the UK

4. Incorporate Mystery. Bring some suspense, tease with your audience. Leave some questions unanswered. The mind cannot live with unanswered questions, so they glue to you. Ex: The Coke formula

5. Become Uberpresent. Businesses today need to be everywhere. They need to be where their audience is. This is where you can use social media marketing and automation to do the work for you. Don’t forget to create a strategy that will not only create awareness but also conversion. Most businesses fail here. They assume that because social media marketing is free and seens easy to use all they need to do is set up accounts and give some tips. There is a lot more here and you need to design a path for people to buy or for you to build a list.

6. Incorporate business rituals. People stick to businesses that have rituals. Just take a look at multilevel companies and churches. Decide how you too can incorporate some rituals. Can be as simple as having an assessment before talking to a prospect.

7. Increase trust. You need to do everything you can to increase the level of trust with clients and prospects. People don’t buy if they don’t believe. Using testimonials is a good start.

These 7 components can change the face of your business and will create loyal customers and advocates that will spread the word about your business. To implement this system takes some brain power and testing but doesn’t cost money and will make all your marketing and advertising efforts more effective. Attracting clients is not about the tools you use but about the message you send.

How to Create an Irresistible Business

Before you decide how you are going to market you business, you need to make sure your business is irresistible to people. We live in an environment where people have an attention span of 9 seconds- the same as a gold fish. They are overwhelmed and just don’t pay attention. In order for them to pay attention to your business, you need to become irresistible to your market. Here are 7 components that can turn your business into an irresistible business:
1.Give an irresistible promise.(it is not about you, it is about the end result for them)
2. Unveil your irresistible core story. (people will not stick if they don’t have a reason, a cause)
3. Find your unique voice. (How do you show the personality of your company)
4. Incorporate mystique. (add some mistery, tease your customers a little)
5. Become Uberpresent always. (this is when social media becomes crucial)
6. Define your rituals. (incorporate rituals, processes and pre-qualification rituals in your business).

7. Increase Trust.( if the other ones above are done right, the level of trust will increase naturally. Testimonials here help a lot).

You can listen to a full hour audio here: Irresistible business audio

Attraction Marketing, How Vosges Chocolates becomes irresistible

Easy to be irresistible if we talk about chocolate. When we talk about chocolate companies it is another story unless you are talking about Vosges chocolate. This company understands attraction marketing, consumer engagement and the irresistible factor. Take a look at this video to see how Vosges incorporates mystique in its packaging.

Building trust in your business

A lot of people think that building trust is difficult or is a long process. There are simple ways to build trust with customers and prospects. In this video Nash shows one way we do that in our office. Simple and effective. Building trust is a key component into making your business irresistible to people.  Remember that one of two reasons people don’t buy from you is because they don’t believe you. Easy to work on that one.