Majority of US Internet Users to Use a Connected TV by 2015

The number of US connected TV users is rising rapidly, and next year, the majority of internet users will go online via such a device. The connected TV audience is set to more than double between 2013 and 2017 as double-digit growth rates continue.
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year, and in 2015, the majority of US internet users will access the internet through such a device. The connected TV audience will post double-digit growth rates through 2017.

If you are a content creator and you are not scared of a camera, you should consider star your own TV show before it is too late.

Check more info here

connected tv

Streaming Media West 2013

We had a blast this year at Streaming Media West. They found the perfect venue for this event, now at the Hyatt in Huntington beach. The place was great for networking, for parties and for the sessions.

We attended all the sessions on connected TVs and OTTs. and good information was shared in all of them. The presentation by Adam Besserman
Head of West Coast Development for Yahoo was excellent. He was showing the scenario for video series and what Yahoo is doing.

Some specific points about this presentation will be in our Buzzbooster TV show.

From the producer series I attended a session on Church marketing that was very good. Showing how churches now are moving towards live streaming and their challenges. I was not aware of the reasons why but had noticed the amount of church channels on Roku before.

Intel did a great job at their party. It was fun and allowed for a lot of networking. We were able to talk to quite a few people.

On the trade show, my favorite was the Paladin box. Even though I really don’t like pink and the box is bright pink, I can tell you that this box can change the life of a broadcaster. I see so many possibilities. It is light and easy to carry which is a big deal when you have to take your equipment around. It allows you to live stream while using 3 cameras. You can also record and do the editing. this box takes a lot out of post-production and like I said has a lot of possibilities.  You should check Paladin box.

Check our shows this week because we have more on Streaming Media West 2013

streaming media west 2013

Twitter Drives Social TV and how you can use this for your business

43 minutes are spent each day watching TV (HubSpot), and that many of those viewers are then sharing their experiences online, marketers should find ways to align any TV advertising with their online strategies.

Twitter has emerged as the most powerful driver of ‘social TV’ interaction. That means when people are watching the Super Bowl, American Idol or the elections, they are simultaneously using Twitter to share their thoughts and experiences with friends.

If you advertise on traditional TV why not add some Twitter hashtags to start a conversation?

If you have a show on set-up-boxes like Roku, do the same.

Twitter and social TV

How to use Google Plus Communities [Buzzbooster Tv #62] Today you will see all about Google Plus communities. How over-the-top boxes can change the face of your business and some cool tools to help you become more productive.


We feel lonely without comments, shares and likes. Don’t forget to subscribe to our BuzzBooster channel on YouTube and on BuzzBooster TV. all shows are also available on Roku at the Buzz and Biz channel and on Itunes.


Tv is everywhere now, what about you?

People today can watch videos and shows everywhere. Is your business following this trend?

Catch ’em just as they’re clicking.

As TV programming evolves to be smarter, more available and interactive, consumers are taking an active role in searching and watching on their own terms. They are viewing recorded content and fast forwarding through ads. Or, they’re skipping traditional TV in favor of web-based content delivered to different devices.

They choose content right in front of their tvs using over-the-top boxes like Roku, blueray players by Samsung or smart Tvs.
This is only going to grow more and more because as consumers we are interested in very specific topics and want to get relevant content only. Something traditional Tv ran away from trying to appeal to the masses.
Behavior has changed and they way people consumer information is switching to connected TVs.

Shows on very specific topics to a very specific audience. Yes, numbers are very different because these shows are not targeting mass audience but relevant audience.

Now, you as a business, how valuable it is to talk to your ideal client only?
This is also very cost effective when compared to other models of advertising.

The best part is that in our case you are also reaching 3 different audiences with one ad.

Let me explain:

Our Web Tv shows are streamed online on places like YouTube, and Vimeo. This reaches the online audience researching information and entertainment.Online video viewers will reach 169.3 million in 2012

The shows are syndicated on Itunes as video podcasts. Itunes has 160 million users, all of them buyers. Studies show that Itunes attracts an educated audience, mostly male with a year income over $75,000.00

Our shows get syndicated through our Roku channel- (one of those over-the-top-boxes) called Buzz and Biz and to the Samsung blueray players and Boxee and Yahoo Tv (on smart tvs). This is the same audience that buys from infomercials and watch tv series.

The rise of smart phones, game consoles and over-the-top (OTT) boxes means that Internet video has passed the early adopter phase and is officially mainstream 

And the shows go on our Buzz and Biz channel app for Android and Aple devices: Tablets and phones. Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011

Mobile buyers will reach 37.5 million in 2012

So, one ad, 3 different audiences of potential buyers.

What other type of advertising or sponsorship can you do that accomplishes the same with one shot and all recipients make ideal clients?

At the same time all shows and sponsors are promoted on our channel site and on social media environments such as Facebook and Twitter.

What do you get out of it?

We can start with brand awareness:

You may get more likes on your Facebook page

Brand graphics shows the value at over $136 per LIKE. If you get 1,000 likes, that has a value of $136,000.

If your ad sends them to an ethical bribe, you get leads that will become sales.

You can send them to a product and generate sales.

A recent report by JD Power found that video audiences are fast transitioning onto mobile devices this side of the Atlantic as well. Overall, 29% of video service customers watch paid content on a mobile device, the study found. By comparison, 39% of respondents watch paid video on their Mac/Windows PCs, down significantly from 48% in 2011. 

As a Web Tv show sponsor, you will not be alone:

The number of video ads surpassed the 10 billion mark for the first time in May, reaching 10.1 billion, up from 9.5 billion in April. Hulu served up the most ads at 1.7 billion, followed by Google Sites at 1.4 billion and the ad network BrightRoll at 1.1 billion.

Successful monetization of video content online will become the difference between growing revenues and watching your business stagnate

The average number of sites that 70% of consumers visit is 20 and only about 16% of Internet consumers are trying new sites… if there are 158 million people watching video online today, you need to start thinking outside of the box to reach them.
This is the TV of tomorrow and today is when you need to start reaching this “tv everywhere” audience.
We have several Web Tv shows. Contact us for a media kit

INFOGRAPHIC: Welcome to the Digital Living Room: How is the TV Landscape Changing?

BuzzBooster channel on Roku

Yes, we have been quiet for a while. We were busy working on a new project that I can now share with you.

If you are a Roku user, you now have a new option. The Buzz and Biz channel on Roku.

We launched with the BuzzBooster tV show and Spill the beans show. Next week we will start featuring other shows from very special producers.

If you are not a Roku user, it is time to get one because it takes Tv to a whole other level.