People today can watch videos and shows everywhere. Is your business following this trend?
Catch ’em just as they’re clicking.
As TV programming evolves to be smarter, more available and interactive, consumers are taking an active role in searching and watching on their own terms. They are viewing recorded content and fast forwarding through ads. Or, they’re skipping traditional TV in favor of web-based content delivered to different devices.
They choose content right in front of their tvs using over-the-top boxes like Roku, blueray players by Samsung or smart Tvs.
This is only going to grow more and more because as consumers we are interested in very specific topics and want to get relevant content only. Something traditional Tv ran away from trying to appeal to the masses.
Behavior has changed and they way people consumer information is switching to connected TVs.
Shows on very specific topics to a very specific audience. Yes, numbers are very different because these shows are not targeting mass audience but relevant audience.
Now, you as a business, how valuable it is to talk to your ideal client only?
This is also very cost effective when compared to other models of advertising.
The best part is that in our case you are also reaching 3 different audiences with one ad.
Let me explain:
Our Web Tv shows are streamed online on places like YouTube, Blip.tv and Vimeo. This reaches the online audience researching information and entertainment.Online video viewers will reach 169.3 million in 2012
The shows are syndicated on Itunes as video podcasts. Itunes has 160 million users, all of them buyers. Studies show that Itunes attracts an educated audience, mostly male with a year income over $75,000.00
Our shows get syndicated through our Roku channel- (one of those over-the-top-boxes) called Buzz and Biz and to the Samsung blueray players and Boxee and Yahoo Tv (on smart tvs). This is the same audience that buys from infomercials and watch tv series.
The rise of smart phones, game consoles and over-the-top (OTT) boxes means that Internet video has passed the early adopter phase and is officially mainstream
And the shows go on our Buzz and Biz channel app for Android and Aple devices: Tablets and phones. Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011
Mobile buyers will reach 37.5 million in 2012
So, one ad, 3 different audiences of potential buyers.
What other type of advertising or sponsorship can you do that accomplishes the same with one shot and all recipients make ideal clients?
At the same time all shows and sponsors are promoted on our channel site and on social media environments such as Facebook and Twitter.
What do you get out of it?
We can start with brand awareness:
You may get more likes on your Facebook page
Brand graphics shows the value at over $136 per LIKE. If you get 1,000 likes, that has a value of $136,000.
If your ad sends them to an ethical bribe, you get leads that will become sales.
You can send them to a product and generate sales.
A recent report by JD Power found that video audiences are fast transitioning onto mobile devices this side of the Atlantic as well. Overall, 29% of video service customers watch paid content on a mobile device, the study found. By comparison, 39% of respondents watch paid video on their Mac/Windows PCs, down significantly from 48% in 2011.
As a Web Tv show sponsor, you will not be alone:
The number of video ads surpassed the 10 billion mark for the first time in May, reaching 10.1 billion, up from 9.5 billion in April. Hulu served up the most ads at 1.7 billion, followed by Google Sites at 1.4 billion and the ad network BrightRoll at 1.1 billion.
Successful monetization of video content online will become the difference between growing revenues and watching your business stagnate
The average number of sites that 70% of consumers visit is 20 and only about 16% of Internet consumers are trying new sites… if there are 158 million people watching video online today, you need to start thinking outside of the box to reach them.
This is the TV of tomorrow and today is when you need to start reaching this “tv everywhere” audience.
We have several Web Tv shows. Contact us for a media kit