Marketing difficult products

Some products are harder to market, difficult to talk about. The approach needs to be clever and different.

P&G some years ago started Being Girl with a different approach to reach girls and have them talk about their periods. Their site is an example on how to reach people in a different manner and have them talking about topics that are difficult to share.

Hello Flo has created a commercial that is very creative in selling tampons and a membership program at the same time.

Sarah’s Secret Society, another company, targets a different audience and fosters a dialogue from people with urinary incontinence. They created the Video Diaries to show how to live a full life with incontinence.

No matter the product or how difficult it is to talk about it, there is always a clever way to market to your audience. Take calculated risks and see the results.

Commercial With Emotional Connection

Every time we talk about consumer psychology and NeuroMarketing we talk about the importance of creating an emotional connection with your audience. It can be done in any touch point with your audience.
Here is a commercial in Thailand from a telecommunication conglomerate called True that did an amazing job in creating an emotional connection on a low budget film.
It is spectacular!

Fast food chain with a brain.

Take a look at Chipotle’s new commercial.

It’s being called “the most beautiful, haunting infomercial you’ll ever see.”

It’s being called “the most beautiful, haunting infomercial you’ll ever see.”

Also kudos to the company that back in July, for example, the company announced plans to become the first US restaurant chain to strip its menu items of all genetically engineered ingredients.

The company that targets Millenials has chosen other media outlets to promote its brand other than Tv