Marketing difficult products

Some products are harder to market, difficult to talk about. The approach needs to be clever and different.

P&G some years ago started Being Girl with a different approach to reach girls and have them talk about their periods. Their site is an example on how to reach people in a different manner and have them talking about topics that are difficult to share.

Hello Flo has created a commercial that is very creative in selling tampons and a membership program at the same time.

Sarah’s Secret Society, another company, targets a different audience and fosters a dialogue from people with urinary incontinence. They created the Video Diaries to show how to live a full life with incontinence.

No matter the product or how difficult it is to talk about it, there is always a clever way to market to your audience. Take calculated risks and see the results.

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