Some products are harder to market, difficult to talk about. The approach needs to be clever and different.
P&G some years ago started Being Girl with a different approach to reach girls and have them talk about their periods. Their site is an example on how to reach people in a different manner and have them talking about topics that are difficult to share.
Hello Flo has created a commercial that is very creative in selling tampons and a membership program at the same time.
Sarah’s Secret Society, another company, targets a different audience and fosters a dialogue from people with urinary incontinence. They created the Video Diaries to show how to live a full life with incontinence.
No matter the product or how difficult it is to talk about it, there is always a clever way to market to your audience. Take calculated risks and see the results.