The power of online video ads for the HHC industry

By Shahar Boyayan – business advisor

Bring Your Business to Life on YouTube!
YouTube is the leader in online video, and the premier destination to watch, share, and promote original videos online. Don’t believe me? Check this out:
YouTube is #3 in reaching 25  to 54-year-olds compared with all cable networks
YouTube gets 800 Million people every month,
and all of them have access to your videos!
Is there anything video can’t do? It surprises us, teaches us, even makes us giggle at work.
Every day the world watches more and more videos!

Advertising executives admit the tide of ads is changing and online video ads are taking the lead. New research has found that 75% of ad agency executives say that online video ads are more effective than traditional TV ads, compared with just 17% who say they are less effective.

Videos are as effective as TV in building awareness for your business. And they get results – such as an average of 20% increase in traffic to your website.

Say you run a HHC store in Florida. You can shoot a video tour of your store and promote it as a TV-style ad before other YouTube mobility equipment  videos (in other words, before your competition’s videos!) Or put it next to video search results for “Florida HHC store,” or on Florida HHC and HME websites where prospects will see it as they browse on their tablets, PCs, web TVs and smartphones. As people are searching for what you do you’ll be right there in front of them!
The investment can be as low as $10 a day and you can track the results very easily

YouTube Translation now in 36 languages

Now, you can get your video professionally translated using two main professional translating services, Gengo and  With them, you can now translate your English captions into 36 languages.  Captioning is great for YouTube SEO because it not only makes your video understandable to more people but the search engine can more easily tell what your video is about.

When you load English captions into your video, which can be simply done by uploading the script into YouTube, you will have another choice available in the Captions section of your Video Manager.  It will say, “Request Translaton.”  After that, YouTube will take you to a screen where you can select which languages you want to translate your video into, and then you’ll get “Translation Options,” in which you can either do the “invite a translator” thing, or use the new professional services:


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9 days until Christmas gift- Using Online Videos for Business

Here is another gift for you and for your business.

By now you may be asking why are we doing this, giving products for nothing.


The answer is simple: We want you to really see what is inside our programs and products, to see how in depth we go into each subject and how easy it is to implement these solutions in your business.

We are aware that is the last few months all sorts of experts have appeared in the market. Most of them lack experience or deep knowledge but they all look successful in those cute pictures on Facebook don’t they? All so friendly and available. With lots of time on their hands.

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This is your only chance because we don’t have a habit of slashing prices very often. We really want you to know the programs from the inside and once and for all see who you can trust. If you find someone out there that can provide more to the point, useful steps to market your business, please, go buy from them.

We are committed to show entrepreneurs how to reach long lasting prosperity, not make money overnight, and to show you how to get attention from a market, not only get some useless visibility.


Today our gift is access to our most popular program:   How to use online videos for business


Online videos are one of the best marketing tools you can use today. Easy and cheap, extremely effective.

YouTube hits 4 billion views daily. 4 billion chances to show your services to people you have no other way of reaching. YouTube is an open social network- everyone can see your videos. Think about that.

In this program we cover all things online videos and make it so easy my cat Banana could do it.


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Pinterest and YouTube holding hands

Last Thursday, YouTube’s blog announced that they would be joining Pinterest for video sharing. Pinterest has a proprietary “like” or “tweet” kind of engagement called “pins” and they introduced a video pin last year for this kind of approval-based sharing. Now YouTube is making it easier to find these pinned videos, by bringing together a team to curate the videos Pinterest users will find most helpful.

One more reason why business owners need to be looking at online videos as a marketing tool.

Video Marketing: Some facts about YouTube

Here a few more facts on YouTube just to prove how powerful it can be for you to add videos to your small business marketing strategy.

  • Don’t forget that YouTube is a social network too.
  • videos with thumbnails generate 19% more views
  • video is an engagement object
  • YouTube has grown 250% year after year.
  • Growth of 300% tweets a year coming from YouTube
  • Each tweet results in 6 new viewers
  • Video moves business
  • if the video comes from someone you trust, you are more likely to watch until the end.

Let’s upload some videos and get more views on YouTube folks!

How often should I post on Social Media?

This is a question we get everyday with some variations.
How often should I put a video on YouTube?
How often should I blog?
How often should I Tweet?
How often should I update my status on Facebook?

I can tell you how often you should post on social media environments when you are doing it for business. There is no rule on this topic but some tests have been done for optimum results.

The world is not going to end if you cannot follow one of them.
Remember social media marketing is a process and you have to set your goals to get attention from your market, not only visibility.

Also take into consideration that you have to provide good content most of the time and 2% of the time have a call to action. Your audience needs to be educated on the fact that you are doing this for business and they should not expect everything for free.

i know this is a touchy point but remember you are marketing a business and businesses need to have sales in order to have profits. Lead with good content but remind them of your business.

Here it goes:

Twitter: 8 to 18 posts a day. Twitter has a short shelf life.

Facebook: No more than 3 posts.

YouTube: 3 a week (for generic videos, not a Web Show)

Blogs: Once a day.