This is from a post from Escalate media:
Social Media Marketing
Since social communities are here to stay, and women are extremely active in these communities, companies and brands are getting to the point where they can’t ignore social media marketing any more. In 2009, we are going to hit the crossover point in which those who are still afraid of social media marketing are going to be left behind if they don’t jump in now.
Nowhere is this more evident than it is on Twitter, where the election forced mainstream news agencies to embrace the medium. Brands who were early adopters such as Dell, Zappos, and Comcast are now the subject of numerous case studies with data to back up their efforts. Quite frankly, I find it astonishing that Walmart, Kmart and Sears beat Target to the punch and have all had a presence on Twitter whereas Target is nowhere to be found. They need to move beyond the walls of their controlled “Momversation” if they are going to keep their market edge.
Still waiting to jump?