Should You Approach Your Audience When Giving a Talk? Maybe Not

People feel better about objects and people–whether positive, negative, or neutral–that are seen to be receding rather than approaching, says a team led by Christopher K. Hsee and Yanping Tu of the University of Chicago. For example, research participants viewed a neutral-looking person in a video more positively when he was walking backward away from the camera than when he was walking toward it (3.67 versus 2.70 on a seven-point scale). Approach aversion, which also applies to events in time, may have an evolutionary basis: Humans have developed a tendency to be on guard against stimuli that are approaching, the researchers say.

SOURCE: Approach Aversion: Negative Hedonic Reactions Toward Approaching Stimuli

How the Lucky Get Luckier

In a study of online gamblers, those who had won several bets in a row were found to have a higherchance of winning their next bets, say Juimin Xu and Nigel Harvey of University College London. Losing streaks had the opposite effect, decreasing gamblers’ chances of winning the next bet. The apparent reason is that after winning, gamblers tended to place safer bets, believing (falsely) that they were “due” to lose; losers believed they were due to win and placed riskier bets. The effect was to create good luck for the already lucky and bad luck for the unlucky.

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SOURCE: A Self-Fulfilling Fallacy?

Your level of trust is part of your personal branding.

The more you increase your level of trust the more business you get and the stronger your personal branding becomes.

When marketing online there is a lot more you can do other than testimonials to increase credibility.

Here are a few suggestions:

You want to show people a glimpse of your life, your values, things that are important to you and who you associate with.

1.Add photos of you with celebrities you’ve met in the past. They don’t need to be big celebrities, they can be local celebrities.

2.Add pictures of events you attended. Can be local networking, seminars etc

3. People in your company, their faces, maybe them practicing their favorite sports, with their pets. Things that create an emotional connection

4. You with your family, on the road, doing things you love.

Remember, people do business with people and they don’t want the corporate feel, they want real people with real passions.

Part of a celebrity based branding is to give glimpses of things you value and that are important to you and a touch of silliness every now and then.

Connected TV Ads Important for Future

Though close to half of US digital media buyers consider connected TV ads when planning an online video campaign, a lack of knowledge around how to purchase such inventory appears to be holding many back. Still, nearly all media buyers plan to investigate connected TV video ad purchases in the future—and 75% will do so by next year.

You Can Have a Million-Dollar Business with No Employees

Census figures show that the number of one-person businesses in the U.S. with revenues between $1 million and $2.99 million rose 10% year-over-year in 2012 to more than 29,000 firms, Forbes reports. Most are professional, scientific, and technical-services companies, but retail and construction firms are well represented too. Still, such companies are rare: Firms with sales over $1 million make up far less than 1% of the nation’s 22.7 million nonemployer companies, for which the largest revenue category is $10,000 to $25,000.

SOURCE: Million-Dollar One-Person Businesses Multiply

World Cup Viewers Plan to Keep Up by Multiscreening

Digital devices are changing the way consumers watch events—and the World Cup is no exception, with US internet users saying the availability of multiple devices will allow them to watch more of the soccer games, as well as view those they miss.

neuromarketing

Your Sense of Moral Purity May Block You from Making Professional Connections

Research participants who imagined themselves pursuing professional connections at a party felt dirtier afterward, on average, than those who had imagined themselves merely meeting a lot of people at the party and having a good time (2.13 versus 1.43 on a five-point dirty-feelings scale), say Tiziana Casciaro of the University of Toronto, Francesca Gino of Harvard Business School, and Maryam Kouchaki of Harvard University. Moreover, people in the former group were later more likely to take a favorable view of cleaning products such as soap, toothpaste, and window cleaner. This and other experiments suggest that networking in pursuit of professional goals can harm a person’s sense of personal moral purity, the authors write in a working paper.

SOURCE: The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty