Google local pages have merged with Google +. Again, this is super important if you are not using social media since this attitude will impact the way you show inside the search engine.
You need to claim and optimize your local page. If you haven’t yet, go to Google Plus and create a business page. This is what you need to do to show on local maps and search results.
Among the main changes is the fact that all local pages are now Google + local pages. Reviews are handled now through Google+, there is a new “Local” tab within Google+ making it a local search destination. These Google+ local pages will be available across the search engine, maps and mobile.
As we mentioned before many times, local search now is connected with social media features.
Inside Google+ circles have been integrated to filter and find reviews/ recommendations from family, friends and colleagues.