This is a question we get everyday with some variations.
How often should I put a video on YouTube?
How often should I blog?
How often should I Tweet?
How often should I update my status on Facebook?
I can tell you how often you should post on social media environments when you are doing it for business. There is no rule on this topic but some tests have been done for optimum results.
The world is not going to end if you cannot follow one of them.
Remember social media marketing is a process and you have to set your goals to get attention from your market, not only visibility.
Also take into consideration that you have to provide good content most of the time and 2% of the time have a call to action. Your audience needs to be educated on the fact that you are doing this for business and they should not expect everything for free.
i know this is a touchy point but remember you are marketing a business and businesses need to have sales in order to have profits. Lead with good content but remind them of your business.
Here it goes:
Twitter: 8 to 18 posts a day. Twitter has a short shelf life.
Facebook: No more than 3 posts.
YouTube: 3 a week (for generic videos, not a Web Show)
Blogs: Once a day.
For those companies that do use social media, the most common sites used are:
* Facebook – 82%
* LinkedIn – 38%
* Twitter – 30%
Research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”
Facebook added over 200 million users in less than a year.
60 million status updates happen oon Facebook daily.
The average user spends more than 55 minutes a day on Facebook.
Twitter has 106 million users
Twitter averages 55 million tweets a day
YouTube is the second largest search engine in the world.
The average online viewer watches 12.2 hrs of online video each month
Every minute, ten hours of video is uploaded to YouTube.
There are over 200 million blogs
54% of bloggers post content daily.
34% of bloggers post opinion about products and brands
E-Book Devices Expected to Reach 10 Million U.S. Homes 10.3 million U.S. homes will have an e-reader by the end of this year, Forrester Research estimates. E-reader owners buy an average of 15 e-books per year, and two-thirds of the e-readers already in owners’ hands are Kindles.
I love to read and think holding a book in my hand provides a better experience, but I have to tell you, I love my Kindle. It is a lot easier to travel and have my e-book reader in my bag, it is a lot lighter and in one small device I can carry several books, magazines and blogs I love to read.Allows me to consume information when I want, where I want and from different media options.
No wonder so many people are buying e-book readers. Some say by 2011 e-books will outsold paper books.
Now why is this important to your business? Because here lies a huge opportunity to market to all Kindle owners for free.
See the paragraph above where I mentioned I can carry in my Kindle books, magazines and blogs? Yes, blogs.
If you have one, you can submit to Amazon and have it available for Kindle owners.
People will be able to subscribe to your blog, free for 14 days and after that pay a monthly subscription to read your content. Amazon will share this subscription with you. Here is a revenue opportunity for your blog, but I think the best part is the possibility to reach an audience you couldn’t reach before.
In order to have your blog available for Kindle owners you need to go to Amazon, Kindle Store and then click on Blogs and set up a publishing account. After that you will need to provide some basic information about your blog like the RSS feed, how often you publish, what is the blog about etc.
Submit and after a couple of days Amazon will review and approve your blog.
You will be able to check later how many people subscribe to your blog. Note that the real reason you are doing this is because your blog will be on the search engine in the Kindle store and on Amazon. This is great in itself because is giving you visibility.
Don’t forget that your blog needs to be updated consistently.