Your email distribution list is one of the most valuable tools you have in your online and offline marketing. Complemented by a good Ezine, website, consistent focus on driving traffic to your site and gaining visibility, the potential for growing your business is unlimited.
Begin by contacting anyone who is currently in your database. Even if you only have ten names, that is a start.
If you have email addresses, send a short email out to folks to announce the new look of your site and invite them to sign up for your Ezine. Not everyone will sign up. If your information does not immediately solve a problem for them, they are not going to be interested in signing up for anything.
Provide a place on your website for people to register for something free. Make sure the sign up form is visible.
Business cards are often one of the most underutilized tools in one’s marketing. Use the front and back of your business card to gain full benefit. Depending on your market you can put some very valuable information on the back such as a sports schedule, emergency numbers, or special dates people want to remember.
Keep some in your wallet, your automobile, on your desk, and some at home. Be sure to carry them with you wherever you go and be willing to hand them out as opportunity presents itself.
Creatively distribute your card. When you eat out you can leave one with the tip. If you borrow a library book, use one as a book mark. Hand them to clerks in stores who may know other people who could use your product or service.
When someone gives you their business card be sure to enter their information in your database. Send them a short note or email within 48 hours of meeting them to keep your name fresh in their mind.
The media is always looking for newsworthy stories. There are countless ways to make your business newsworthy. Here are a few recommendations:
# Start an annual charity event.
# Become a leading expert.
# Tie what you do into a national story.
# Run a fun contest.
# Write a human interest story of how your product or service makes a
difference in people’s lives.
# Present information on how your company is helping the local economy.
A great way to gain visibility within your market is to write articles. You can easily post your articles on your website. Give them away rather than charge in order for people to sample your expertise.
Let people know the articles can be downloaded and used elsewhere as long as you are given full credit with a link back to your website. The more visibility you gain from your articles the more likely you will be to have magazine and newsletter editors asking to publish your works in their publications. Often they do not pay, but it is great free advertising for you.
In business, we’ve learned that niche markets make it much easier to sell a product or service because we can group people based on profession, physical characteristics, and interests.
Â For example, a dental supply salesman knows to target dentists and hygienists, and would not bother calling on a craft store.
On the web, a dog trainer knows they should target dog lovers, and if they’re really smart, they target owners of a specific breed of dog.
Anyone who sells anything to anyone online can harness the power of viral videos to get traffic to their website simply by targeting their videos at a specific audience and appealing to the same emotions that encourage people to pass along other viral videos.
I know nothing is happening here lately. I’m not on vacation but we’ve been developing some new things for our company and at this moment time is not enough for everything. the good side is, change is happening and things are moving foward. Talking about time, a friend of mine sent this link of the world clock and I think you should take a look because it is really cool. The World Clock