Brain Base Selling in the Food Industry

MOST people, including health and wellness companies miss this.

“By combining fats, sugar and salt in innumerable ways, food makers have essentially tapped into the brain’s reward system, creating a feedback loop that stimulates our desire to eat and leaves us wanting more and more even when we’re full.”

Here is an article from the New York Times that tells about some studies done about food marketing:

How the Food Makers Captured Our Brains


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