Super Bowl Ads Are Less Effective Than Others

Before-and-after interviews with more than 1,000 customers in 2012 and 2013 indicate that 80% of Super Bowl ads fail to increase purchases or purchase intent, according to research firm Communicus. That’s about 20 percentage points worse than the average of ads the firm tests. One limiting factor for Super Bowl commercials is that they tend not to run regularly after the game; another is that brand association sometimes gets lost in the highly entertaining story lines, the firm says.

SOURCE: Study: 80% of Super Bowl Ads Don’t Help Sales

Maybe this is one reason why some spots were broadcast online first?

Stupid Marketing

This billboard has some clever things like the picture, big phone number and website.

The Facebook sign, should I stop the car and click?

Why send people to Facebook where you have no control over and you don’t know if your message will be shown to your followers. Your site is the environment you control so when you are doing paid advertising, don’t send them to 2 different places. It is stupid.

bad advertising

Exercise Sparks Creative Thinking

Have you ever hit a creative roadblock? Exercise might be the answer to overcoming mental blocks, according to a new study. The findings, published in Frontiers in Human Neuroscience, revealed that people who exercise regularly are better at creative thinking compared to those who do not exercise.

exercise-heart