Category: Small Business Marketing

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Promote, promote, promote your HHC business

We must be promoting on a constant basis.
But how do we do it in a way we can guarantee results?
Simple, create a strategic plan and treat it as a campaign.
Every week or month decide on what you are going to promote, what pain it solves and how it will make people’s life better.
The answer becomes the identity of your campaing. Everything you do will promise the same end result.
Decide which media you will be using. Remember all campaings need to be multi-media.
Here is an example:

1.Send e-mail to your list about the offer
2.Add the offer to your monthly newsletter on a special section
3.Add banners about the promotion all around your shop
4.Get a banner on a caregiving site with this months promo
5.Put an ad on a local radio station
6.Add a video about the promo to your site and on YouTube.
7.Rinse and repeat.

Constant communication with your audience is what brings them in and buying. On today’s market I can take up to 18 touchpoints with a prospect before they make the decision to buy.

negotiation skills

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How often should Home Health Care businesses advertise?

by Shahar Boyayan business advisor

Things have changed. Home health care (HHC) products are selling as impulse products on TV commercials, infomercials and cable shopping networks.

We know advertising is crucial to any business and we always need to be on the lookout for ways to be in front of customers and prospects so we can be top of mind when they are ready to buy.

A multi-media approach is the key. One is the worst number in marketing. You need to fight to be everywhere. Print media matters, radio ads on local markets can be very effective, social media fosters engagement and awareness and can become a water cooler conversation when done right.

For hhc companies advertising budgets tend to be between $800 to $1,500 a month. That should be enough to use at least the three mediuns above.

Remember some key points:

Marketing is a long term commitiment. Doing once will not bring you the right results.
You need to know who your customer really is and look for grassroots ways to promote your business. For example: Sell to boomers? Put flyers at Wholefoods a supermarket known to attract baby boomers.
Focus on what really makes you unique and relevant to your market.
Learn the habits of your ideal customer. For example: Most seniors watch early-morning TV, while caregivers watch prime time. This would help you choose the right media for them.
Don’t discard disruptive media channels and social media just because you might not be a user of these platforms. Remember: You are not your audience.

Consumer Behavior

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Emerging TV viewer types

Emerging TV viewer types

“Professional” Critics

Middle-age professionals,
successful and digital savvy, have
limited time and demand quality.
Characterized by their skepticism,
interest in keeping up with media
& pop culture and drawn to
immersive story driven, and
cerebral shows.

Young Digital Nomads

Born into “get what I want – when
I want it” media landscape, these
college age and 20-something’s
are much more likely to go ’off
the grid’, snacking on TV media
clips, viewing online or through
alternative viewing means (laptop,
Netflix, Hulu, Roku, etc.)

Social Seekers

Digital and broadcast TV worlds
are more seamless for these
viewers, who seek programming
that can connect them with
others, either in person or online
– all to create an immersive,
social and sometimes escapist
experience..

Time Fillers

Heavily engaged with TV
programming and online

entertainment information, these
viewers put television at the
center of their universe, but
appear to remain more on
“autopilot”.

tv viewers

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Seniors Travel Online to Book Trips

Are you paying attention to seniors in your marketing?

Over eight in 10 consumers ages 50 and older use websites to plan and book leisure trips
eMarketer expects 58.7 million US consumers ages 55 and older to use the internet this year, representing 69.0% of that age demographic and 23.3% of internet users. As internet usage becomes more common among seniors, they’re heading to the digital world to perform many tasks, including those related to travel.

An October 2013 study by AARP found that 83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively. Those ages 60 to 69 were the most likely to use websites to plan and book nonbusiness trips, while the 50-to-59 age group was the least likely to use sites for organizing and booking travel.

senior marketing

Read more at http://www.emarketer.com/Article/Seniors-Travel-Online-Book-Trips/1010706#M124Fdq2JdvHDfbI.99

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Don’t believe that rituals in business matter?

Don’t believe that rituals in business matter? They do and you can use them in your marketing.

Sales of Saint Joseph Statuettes Reflect the Real Estate Market, in Reverse

The real-estate market and sales of Saint Joseph statuettes tend to move in opposite directions, according to a Missouri-based religious-goods company queried by the Wall Street Journal. For instance, from 2009 to 2010, when local home prices were stagnant, sales of the figurines slightly more than doubled; when prices began to rise, sales of the saint’s image declined. In 2013, statuette sales were down 10.6% from the previous year, a period in which the median U.S. existing-home sale price rose 11%. Some people believe that they can better sell their houses if they bury a statuette of Saint Joseph, the patron saint of home and family, upside-down in the yard.

rituals in business
SOURCE: Bless Our Happy Home Sale

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Branded Video Views Highest for Consumer Products, Electronics

Media and entertainment is the most ‘efficient’ vertical
According to 2013 data from Visible Measures, branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013. At 8.3 billion, views last year accounted for a huge chunk of this total—nearly 44%.

Last year, 78% of user-initiated views, or 6.5 billion, came from campaigns launched in 2013, but videos from 2009 to 2012 still generated the remaining 22%, with 3.8 billion views. As Visible Measures pointed out: “The percentage of views from old campaigns is a reminder that branded video lives forever.”

Mobile continues to increase its share of digital video ad views. According to data from Ooyala, 14.8% of digital video views worldwide came from mobile phones and tablets in September 2013. This was up from 9.9% in March 2013 and just 6.4% in September 2012.
video marketing

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A Messy Environment Makes It Harder for You to Focus on a Task

In an experiment, people who sat by a messy desk that was scattered with papers felt more frustrated and weary and took nearly 10% longer to answer questions in a color-and-word-matching task, in comparison with those who were seated by a neatly arranged desk, say doctoral candidate Boyoun (Grace) Chae of the University of British Columbia and Rui (Juliet) Zhu of the Cheung Kong Graduate School of Business in China. A disorganized environment appears to threaten people’s sense of personal control, and the threat depletes their ability to regulate themselves, the researchers say.

SOURCE: Environmental Disorder Leads to Self-Regulatory Failure

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A Partial Confession Makes You Feel Worse Than Full Disclosure (or No Disclosure)

A partial confession to a misdeed may appear to be a low-emotional-cost alternative to a full confession, for the obvious reason that it wouldn’t require you to fully reveal what you’ve done. But in an experiment, people who partially confessed to cheating felt worse afterward than those who had fully confessed, as well as worse than people who hadn’t confessed at all (about 2.2 on a five-point negative-affect scale, versus about 1.8 for full confessors and nonconfessors), says a team led by Eyal Peer of Bar Ilan University in Israel. Confession is a powerful way to relieve guilt, but it works only if you tell the whole truth.

business confession
SOURCE: “I Cheated, but Only a Little”: Partial Confessions to Unethical Behavior