Did Barbie finally Got it?

At least in this ad Barbie finally got what girls are about. Very clever marketing here. Now it needs to spread to the shelves with career oriented Barbies and to the videos with other messages besides boys and fashion. Imagine the possibilities here. But as a stand alone marketing piece is a very clever way to appleal to today’s girls. We all need some re-branding every now and then.

 

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