Familiarity Breeds Likeability

Familiarity breeds likeability and that happens in milliseconds.

Familiar things makes feel better.

Therefore you need to keep your brand visible even when you think they are not paying attention. Like writing on your blog every week ;0)

Exposure is important and can cause a positive association later.

If you control an environment, keep your brand visible.

Find clever ways to be visible like Samsung that added charging stations in airports.



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