Take a look at your website and web advertising. Ask yourself some clear questions:
Are my ads designed to get users to click on them, or to try a direct sale of a product?
Am I spending money on keywords that the demographic I seek uses to search for my product?
Am I sending the advertising link to context sensitive pages within my site that provide real value to the user when they click through?
Once the user has clicked through – does my site have a clear call to action and the EASY and FAST ability to contact me for direct results on that call to action?
Is my site easy to navigate so that you can find the information you want and need once you are on the site?
Is my contact information clearly shown IN TEXT (not a graphic) on every single page of my site?