Make them belong

People have an inherent tendency to categorize themselves into groups. They tend to base their identity on their group affiliations.

The need to belong is high on Maslow pyramid.

Think of ways you can make customers feel that they belong.

You can do this by having a member base,  special prices for existing customers (Comcast could learn this one), T-shirts, special perks and many other ways.

Can you name a few?


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