Social midia marketing: Here comes Pinterest

Yes, there is a shiny baby out there and the name is:

Let’s look at some numbers:

It’s been around for two years. But in the last few months, interest in Pinterest, the social media site that lets you “pin” images onto a virtual corkboard, is off the charts.

Before you start groaning because it’s one more program to learn, check out these stats:

–From December 2011 to January 2012, unique visitors to increased by 155 percent.

–More than one in four users earns more than $100,000 a year.

–The site registered more than 7 million unique visitors in December, up from 1.6 million in September.

–It’s pulling more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to one study.

–Research shows that many people are spending more time “pinning” than they are connecting with their friends on the almighty Facebook.

Why should businesses pay attention to Pinterest?

By putting the “Pin It” button on your pages, all of your pins will include a link back to the source, such as your website or blog, a great way to revive interest in old content.

–You can connect Pinterest to your Twitter and Facebook accounts, which means you don’t initially need a huge number of followers on Pinterest to start picking up steam.

–You can create boards around topics that tie into your products and services, being careful not to overtly promote.

–Users admit that Pinterest is absolutely addictive. That’s because, unlike other social media sites, it’s filled with millions of colorful, captivating photos and a clean design that pulls you in.

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