What to look for when outsourcing small business marketing

Outsourcing marketing efforts has become an essential aspect of business strategies. After all, you should focus on what you are good at and outsource the rest.

Outsourcing allows a company to put more focus on product development and overall operations. Many marketing agencies can often provide the same service as an in-house marketing department, but at half the cost.

By outsourcing you gain the following:

  • Specialized skills and expertise
  • More time- your most valuable asset
  • More implementation
  • Fast results

Every time you hear outsourcing marketing you think about how expensive marketing agencies are. Don’t forget that there are some Marketing companies that specialize in small businesses, just like BuzzBooster.  They are not in the business of selling you on expensive advertising, they focus on other strategies like internet marketing, direct response marketing and social media marketing to bring you more exposure and more results.

Here are a few  questions that should assist you in finding a marketing agency that is right for you.

  • Area of ExpertiseFind out what their expertise is in.  What do they focus on? Here are common areas of expertise:
    • Search Engine Marketing and Optimization
    • Branding
    • Positioning
    • Affiliate Marketing Development and Management
    • Marketing Strategy and Plan Development
    • Internet Marketing Strategy and Plan Development
    • Lead Generation
    • Sales and Marketing Campaign Development
    • Marketing Classes, Seminars, and Workshops

    Figure out what areas you need help in and look for consultants with expertise in those areas.

  • Training/EducationWhat type of training and/or education is important to you. I will tell you that education is important, however experience and hands-on expertise can far out weigh education when it comes down to success in marketing.Ask for case studies, referrals, and experience in the areas that you need assistance in.
  • Company AchievementsWhat are the notable achievements that the marketing consultant has achieved. What work are they most proud of?Ask them to show you examples of campaigns they run for other clients.
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