Internet Marketing: Membership ideas for businesses

I’m yet to see a business that cannot have some kind of continuity program.

This week I found this article in Springwise on some fellow brazilians selling bread in a continuity program.

You can see that there are membership ideas everywhere:

Los Paderos is a Brazilian site that sends subscribers three loaves of fresh-made artisan bread each week.

Scarcely a week goes by without us discovering some fresh new application of the subscription model, and this week is no exception. The innovation this time? Los Paderos, a Brazilian site that sends subscribers three loaves of fresh-made artisan bread each week.

Los Paderos’ breads are made in a wide range of varieties, without preservatives and using natural fermentation processes. Rather than baking them all the way, however, Los Paderos sells its breads semi-finished and cooled. Customers can then store them in the fridge for up to two weeks; when they’re ready to use the bread, they simply finish baking it and enjoy it piping hot from their own oven. Subscribers get three loaves of their choice each week for a monthly price of BRL 60.

Is there any limit on the convenience and appeal of recurring home deliveries for frequently used products? We don’t think so either, and the added element of semi-baking for completion at home only adds to the appeal. How could a subscription model deliver some fresh stability and repeat business to your innovative brand?

Website: www.lospaderos.com.br/pagina/?CodSecao=16

Digital marketing: Tracking Social traffic with Google Analytics

It takes a little more work but it is worth doing.

Login in to your Google analytics account

1. From any of the traffic sources sections, click Advanced Segments in the upper right had corner.

2. Click Create a new advanced segment

3. When asked for source in the “condition” menu, pick a value that contains chose words such, Facebook, YouTube etc.

4. Name the new segment and save segment

To view how it is working click on Advanced segments menu and then select the segment you saved.

Combine Social Media with E-mail marketing

Here a few tips on how to promote social media in your e-mails. It is one more way to engage and involve your customers.

1. Add social networking logos to the header or footer of your e-mail template. A share icon would do.

2. Send solo e-mails promoting your presence on social media sites. You can also offer coupons for those who like your page or create unique promotions.

3. Capture data.

All about QR codes

We’ve been talking about QR codes for a long time now and it seems that is finally picking up here in the US.
I’ve compiled some of the best posts we have on QR codes so you can read them and be the xpert on this amazing tool.

1. Different uses for QR codes for small business owners

2. Creating a bridge between offline and online

3. The Quick Response Era

4. BuzzBooster TV episode #16 BlogWorld, Kodak and QR codes

5. QR codes and TV shows

Digital marketing: Google Plus

Have you tried Google plus?

I have and so far i like it a lot. I specially like it because it is not like Facebook. I think it can become a lot more relevant for businesses than FB. This because it relies on keywords and relevant searches, which Google is already very good at. In fact we shouldn’t even compare Google Plus with Facebook because even though they are both social, Google Plus is built to be mobile. it provides a more rich experience, less noise at the moment and is aligned with a shift in behavior that we are all leaving the desktop and using mobile devices more and more. Is is social media I can carry with me. not part of it, like Twitter, the whole thing.

The interface does not have clutter and very easy to use from a small device. It will free all of us to follow people hoping they will follow us. This does not matter here.

I specially like the hangout feature. Where you can video chat with up to 10 people, make the event public and even repurpose it later. This can be addicting and very useful for businesses. I plan to spend a lot more time researching this feature.

I say useful for business but Google wants real people there, not businesses at the moment. This will change

How to be successful selling online

For a small business to be successful selling online there are a few steps to consider and none of them have to do with a lot of technology.

1. Use Google first and research which keywords people are searching for. This will bring you a lot of insights and will teach you to think like your audience thinks.

2. Work constantly on your copy. There is no such thing as set and forget. You can always refine bullets and prices and test different approaches.

3. Don’t forget testimonials. They help increase trust and credibility. Use testimonials in text format with pictures, audio and video.

4. Online Video matters. They don’t need to be fancy. Make as many videos as you can. How to use the product, product suggestion etc. You can combine here QRcodes in your products leading to videos suggesting different uses, other products, what is the product good for etc.

5. Don’t forget follow-up. Contact your audience with interesting e-mails or videos. You need to be top of mind here.

Speaking at JV Alert

We are leaving today to speak at JV Alert Live. This is an event on internet marketing and joint ventures. In fact, 6 years ago, it was the very first event we attended on this topic. So, it is very special to us to be invited to speak there. There is still time for you to attend JV Alert Live