The screen won’t matter to the viewer in 2014, and it shouldn’t matter to the video marketer, either, says Millward Brown. Viewers will be happy to start watching a program on a smartphone and resume it on a big-screen TV. Video marketing needs to move just as fluidly, and marketers will need to do greater research to understand who’s watching.
Read from OnlineVideo.net’s – 5 Video Marketing Predictions for 2014 http://www.onlinevideo.net/2013/12/5-video-marketing-predictions-2014/#ixzz2oRCiaK1c