Why do you need to brand yourself as a celebrity in your field?
Because by being a celebrity in your field you will attract more clients, have a lot more price elasticity for your services, become the go to expert and you will face less competition.
Businesses that succeed today are personality driven businesses. The buyer wants to connect with a person that they know, like and trust.
You can keep hiding behind your e-mail or social media sites but nothing will help you make it big as celebrity branding.
There is a simple formula to brand an entrepreneur as a celebrity. Only 3 steps:
- Personal Appeal- Your message, your promise, your unique voice and enhance your charisma points. Is your message clear enough? do you really know who you should be talking to? What is your irresistible promise to your market, the one that talks to them on an emotional level? Are the key points of your personality highlighted in your marketing? Do you have a unique way of communicating with your audience?
- Your Proprietary System. How you approach the solution to a problem in a very unique way. No matter what you do, you solve a problem to your audience. Do you have a specific way of doing it? Do you have your own system that you can market? The way you deliver solutions need to have your own flavor and rituals.
- Your Platform- How you choose to put your voice out in a consistent way that gets a lot of visibility and attention. Visibility with attention needs to be your goal. Constant exposure using online and offline media.
Being a celebrity in your field will bring more credibility to your business, more business and can be a lot of fun. It does not happen overnight, you need to dedicate some time but the results will be better than you ever imagined.