A big step in celebrity based branding is to have a platform.
Why you need a platform?
Because you can get the message out, you can control the process, a platform allows you to position yourself above your competition, gives clarity to your message to the right audience.
A platform provides attention. Most people market today to get visibility but visibility without attention is worth nothing. Even worse, visibility without attention and a process you can control is a waste of time. The platform is your stage. We live in a very noisy World and just doing the things everyone else is doing is not going to take you anywhere.
A platform amplifies your message- Today with just one effort you can achieve massive Worldwide reach. Without spending thousands of dollars and reaching exactly the audience that you need to reach. This is extremely powerful. Your platform needs to encompass offline and online media but this today is very easy to do.
A platform provides the ultimate connection- Everyone talks about engagement but few know what it really means. With the right platform you can foster real conversations, interaction and a type of connection that is not possible without a platform. You create fans that promote and advocate for your business.