How often should I post on Social Media?

This is a question we get everyday with some variations.
How often should I put a video on YouTube?
How often should I blog?
How often should I Tweet?
How often should I update my status on Facebook?

I can tell you how often you should post on social media environments when you are doing it for business. There is no rule on this topic but some tests have been done for optimum results.

The world is not going to end if you cannot follow one of them.
Remember social media marketing is a process and you have to set your goals to get attention from your market, not only visibility.

Also take into consideration that you have to provide good content most of the time and 2% of the time have a call to action. Your audience needs to be educated on the fact that you are doing this for business and they should not expect everything for free.

i know this is a touchy point but remember you are marketing a business and businesses need to have sales in order to have profits. Lead with good content but remind them of your business.

Here it goes:

Twitter: 8 to 18 posts a day. Twitter has a short shelf life.

Facebook: No more than 3 posts.

YouTube: 3 a week (for generic videos, not a Web Show)

Blogs: Once a day.

Facebook business page changes

Facebook changes and changes quite often.
The latest changes though will benefit businesses a lot more.
The video is talking about the ability to switch from your profile to a page and interact with other pages.

This is a great move to benefit businesses and allow partnerships.

Here are a few more recent changes:

No more tabs on the Facebook pages.
You don’t need to use fBMl anymore to build the pae

The featured liked pages show on the left. If you own several pages this can be good.

E-mail notifications. When you receive a comment on your page you can now get an e-mail notification. This can be very useful.

Social media marketing facts

For those companies that do use social media, the most common sites used are:

* Facebook – 82%
* LinkedIn – 38%
* Twitter – 30%
Research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”

Facebook facts:

Facebook added over 200 million users in less than a year.
60 million status updates happen oon Facebook daily.
The average user spends more than 55 minutes a day on Facebook.


Twitter has 106 million users
Twitter averages 55 million tweets a day


YouTube is the second largest search engine in the world.
The average online viewer watches 12.2 hrs of online video each month
Every minute, ten hours of video is uploaded to YouTube.


There are over 200 million blogs
54% of bloggers post content daily.
34% of bloggers post opinion about products and brands

Get more results with Facebook

A great conversation about being more productive with Facebook took place with Alex Mandossian and here are a few nuggets:

Tips to maximize Facebook for business

Want more people to visit the links you post
in your Facebook updates? Be sure to include the http:// before the
www to make them clickable links

Why not make a theme for each week for your posts

On a page, add events manually, rather than letting the event app
post them.Just copy the URL
of the event, and add as a link, along with relevant copy of your
choosing on the wall of the page.

You can subscribe to any Facebook page in an RSS reader and monitor
content from afar.

Connect the Networked Blogs application
( to your Facebook account. Then add
the rss feed from you main blogs. Next, select the option in the
Networked Blogs setting to post your RSS feed to your Facebook
Page. As soon as you have 20 people follow your feed your content
is syndicated on Facebook!

Create a Welcome tab and a default setting for first time visitors
to your page so that they can learn a little more about you and what
you do.

Research shows that people watch video on Facebook for an average
of 1-minute, 45-seconds

To get the free report click here:  Facebook tips

Adding the Facebook like button to your site

All the talk today is about the like button feature that Facebook implemented last week. It is said to be a game changer.  Webmonkey did a very good post on how to add the button to your page. Here I have pasted that post.

Adding Facebook ‘Like’ Buttons to Your Site Is Damn Easy

I want to offer a quick look inside the technology behind Facebook’s Open Graph initiative to show how easy it is to mark up your website and let Facebook users interact with it.

This is only a part of the broad Open Graph strategy the company announced at its 2010 F8 developer conference. (Read our full coverage of the keynote).

Basically, Facebook is offering up a set of widgets — it calls them Social Plug-ins — that you can drop into any web page to make that page more “Facebooky.” There’s a Like button, a Recommendations widget that shows what other pages people’s friends are reading, an Activity Stream widget that shows a simplified version of the visitor’s personal Facebook news feed, and a Facebook Bar, a toolbar site owners can float at the bottom of the screen that serves all of these things at once.

Using the Open Graph widgets, you can incorporate some of Facebook’s key social interaction features into any page on the web.

The most important Social Plug-in, and the one we’ll no doubt see the most use of, is the Like button. Put it on your page, and if a Facebook user visits your site and clicks on it, a link to your page gets added to their activity stream. Suddenly, all of their friends can see that link, click on it and be led directly to your page. When that second person arrives, the Like button is personalized for them — it shows which of their friends have already clicked it, and when they click on it, a link to your page gets added to their stream.

There are actually two versions of the Like button, one that uses an i-frame and one that uses JavaScript.

The i-frame version

For the simple i-frame version, it’s one line of code:

1 <iframe src="Some Facebook URL" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:px">

You can generate your own bit of i-frame code for any URL of your choosing (and tweak the parameters) using the tool at the bottom of this page on Facebook’s developer site

The content inside the i-frame is hosted by Facebook, and Facebook can detect whether the user is logged in or not using a cookie. If the person is logged in to Facebook, the stuff in the i-frame is personalized for them. It shows a list of their friends who have also liked the page. If they’re not logged in, they’ll be prompted to log in or to join.

The JavaScript version

The slightly more complicated JavaScript version of the button utilizes two other bits of Facebook technology: the XFBML fb:like tag and Facebook’s JavaScript SDK.

1 <fb:like href="Your URL" layout="standard" show-faces="true" width="450" action="like" colorscheme="light" />

You get all the same personalization features as the i-frame version, so each logged in Facebook user who visits your site sees which of their friends have clicked the “Like” button, and a link to your site gets shared across their social graph. Also like the i-frame version, you can tweak the parameters however you want.

But the JavaScript version offers some extras. In the code above, you can also see there’s a show-faces flag that will show the profile pictures of your friends who have clicked on the Like button.

The JavaScript version also gives your visitors the chance to add a comment to the link when they click on the Like button.

If a user is not logged in to Facebook when they visit your site, you can authenticate them automatically using OAuth 2.0, which Facebook now supports. Full details are here.

Tag up your page

When a user Likes your page, it does more than just pass the link around. If you’re a band, or you run a site for a movie, you can add some semantic markup to your page that tells Facebook the type of thing your page represents. That way, if I go to your movie page and “Like” your movie, Facebook can easily add a link to your movie’s website in my profile. If I keep a list of my favorite movies in my Facebook profile, a link to your public website will be added there, where it belongs.

This part is optional, but it’s recommended. Just add some Open Graph meta tags to your page so Facebook knows what you are. There are four that are required, the rest are gravy. You can claim your entity’s identity by picking the most relevant content type. The list is long — musician, sports team, blog, drink, hotel, movie, book, city, cause — so whatever your page represents, Facebook can understand it and deal with the link properly when somebody clicks your Like button.

Get used to it

Like buttons are a step up from the other sharing buttons that have been on the web for years. Unlike those for Digg and Twitter, which just display a blind count of aggregate clicks from everyone on the social network, the Facebook Like button shows you how your friends are interacting with the page you’re on.

We can certainly expect other social networks to pick up on this model and start serving up lists of your friends, and maybe even their faces, along side their own social widgets.

As if the number of icons and little doo-dads at the bottom of blog posts wasn’t distracting enough…