Online video for business, a closer look

In july more than 10.2 billion videos were streamed in the US alone according to Nielsen. Retail site visitors who view video stay 2 minutes longer, on average, and are 64% more likely to purchase than other site visitors. (ComScore)

When used in e-mail marketing, video has been shown to increase click-through rates by more than 96%.

rich media ads containing video increase purchase intent by 1.16 percent.

Online video today means business and you should make videos part of your marketing. There is an option for every budget and let’s face it, you can do your own.

YouTube Marketing Tips – Using Playlists

This is part of a post by Reelseo that I think you guys would benefit from.

You’ve probably seen playlists in action. Many of you have likely created one for yourself. And YouTube thinks you should all be using them, because Playlists are fantastic ways to guide your new viewers through your content the way you prefer them to experience it. You can help them discover older videos they might have missed or highlight your personal greatest hits.

Here’s a real great nugget you might not have known: Playlists are indexed separately from individual videos. Which means that you double your chances of a video being found through search if you have it in a playlist. Outstanding. (Don’t forget to add the proper metadata to your playlist to increase its chances of being found!).

They also recommend creating themes to build your playlists around—rather than just lumping a bunch of unrelated videos together in a list. Good tip. Even if you have straggler videos that you want to roll into a playlist to try and get more attention, you’ve got to be sensible about how you group your playlist vids together if you want them to have the maximum impact.

Read more:
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Attraction marketing with online videos

Do you still need to be convinced in using online videos to attract more clients and sales?

I’ve compiled some more facts to you:

Online video marketing will help you a lot with traffic generation since some videos will rank in the search engines. People watching videos in different video sharing sites will also visit your site.

Because they rank in search engines, they will help you with search engine optimization.

Online video marketing will help you create more visibility across different social networks.

They will allow you in mobile marketing too.

Not to mention they create awareness for your brand and position you as an expert.

85% of the US population watches videos online.

There are over 79 different places where you can submit a video. Of course YouTube is the big player in this market.

Here a few more things on YouTube:

43% of US population watch videos on YouTube.

YouTube has 144 million viewers and 1/3 are americans.

The average person watches on average 100 videos a month, that is about 15 minutes a day.

YouTube provides content in 60 days in the same amount that took TV 60 years.

When you submit a video to YouTube you can at the same time post on Twitter, Facebook, MySpace etc.

Isn’t this the best time for you to start attracting more clients with online videos?