Pinterest and YouTube holding hands

Last Thursday, YouTube’s blog announced that they would be joining Pinterest for video sharing. Pinterest has a proprietary “like” or “tweet” kind of engagement called “pins” and they introduced a video pin last year for this kind of approval-based sharing. Now YouTube is making it easier to find these pinned videos, by bringing together a team to curate the videos Pinterest users will find most helpful.

One more reason why business owners need to be looking at online videos as a marketing tool.

The rise of Web Series

We’ve been speaking on this topic in most of our speaking engagements and telling people what a great opportunity this is for small businesses as part of their small business marketing strategies.

Now Blip Tv and Dynamic logic have provided some data on the viewership of Web TV series.

According to the research, cable TV is seeing viewing drop off in this particular demographic ( viewers) of around 9% compared to six months prior and that same demographics is watching around 26% more online video (via PC), 19% more on mobile devices and 18% more on video consoles.

Original online video content is replacing the standard TV watching time. The most common time to watch online web series is 8-11pm with 6-8pm just behind it.
banner ads were reported as being most favorable for original web series viewers (35%).
Pre-rolls came in second with just 15% stating they preferred them which means that those mid-rolls that some places are so fond of probably aren’t all that popular.
the average viewer of a web series is 33-years-old, college-educated (60%) and almost evenly divided between men (51%) and women (49%).

When should you post your online videos?

That is another question related to social media marketing and online videos.
As in any media, online videos also have a prime time.

First you need to answer if your videos are for general use of the end consumer, like people watching from home or if it is to be watched by a business audience, during work hours.

Second you need to take into consideration where in the world the majority of your audience is and take into consideration the time frame there.

Prime time to post online videos:

For home audience: Between 4pm and 9pm

For a business audience: 7am to 9am, 11am to 1pm, 3pm to 5pm

You should avoid posting outside these frames

Americans watching more online videos

Gaining its share of some of this increased internet audience, the online video market continued to gain
momentum in 2010, with an average of 179 million Americans watching video each month, according to a
new white paper from comScore. Engagement levels also rose during the year, with viewers watching online
videos more frequently.
Americans also spent about 12% more hours viewing online video in 2010 (14.2) compared the prior year
(12.7) due to increased content consumption and more video ad streams. The average American streamed a
record 201 videos in December 2010, up 8% from 187 a year earlier.

77% goes to Youtube while 3.1% goes to Hulu

Did I mentioned all businesses should be using online videos in their social media marketing efforts. Let me say that in different words: Small business marketing needs to contain online videos.

Social Media marketing: The power of online videos

We just did an interview with Bob the Teacher Jenkins on online video.
Bob has a step by step formula on how to create the best videos and how coaches and consultants com leverage their business by using online videos.

As you probably know, online videos is one of the best tools when thinking of social media marketing and all businesses should take advantage of videos.

Listen to the full interview now: Video Velocity

YouTube Tops Facebook, Twitter, & All Social Media In User Satisfaction

This information according to Netpop research.

When it comes to recommendation, Facebook falls short, with only 36% saying they would recommend it. A whopping 50%, on the other hand, would recommend YouTube to their friends.

More on YouTube video marketing: YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. YouTube says that on average there are more than 400 tweets per minute containing a YouTube link. Meanwhile, over on Facebook over 150 years worth of YouTube videos are watched every single day.

We’ll be at the Video Velocity event in CA next week. Wanna come too? Video Velocity Event

Best of CES- Online Videos- Watch Your Favorite Shows Anytime, Anywhere on Any Device

This post from

Watch Your Favorite Shows Anytime, Anywhere on Any Device

That’s right! The BIG vision this year is for everyone to be able to watch their favorite web originals, cable and broadcast shows on smart phones, smart TVs (Internet-connected), tablets and on any other gizmos with screens with a shared content library. A “connected” entertainment ecosystem is the ultimate goal. For example, if you buy a TV show on your smartphone and begin watching it, when you get home you can turn on your TV or tablet and pick up exactly where you left off. Vizio, a TV manufacturer, announced its new connected Vizio VIA Plus slate of devices, adding their first tablet and smartphone to build their entertainment ecosystem.