Very hot marketing

Do you offer beverages to your prospects and clients? In our offices we have what we call the Star Buzz where people can serve themselves of different beverages.

We have cold and hot beverages. Maybe we’ll change the options.

John Bargh of Yale found that the temperature of a beverage makes a difference in how one person judges another. The brain imaging studies show that hot and cold stimuli light up an area of the brain related to trust and cooperation.

The warm beverages affect our perception of other people and our own behavior as well.

According to Bargh, “Physical warmth can make us see others as warmer people, but also cause us to be warmer, more generous and trusting as well”.

Coffee cup

Leave a Reply

Your email address will not be published. Required fields are marked *