The number of US connected TV users is rising rapidly, and next year, the majority of internet users will go online via such a device. The connected TV audience is set to more than double between 2013 and 2017 as double-digit growth rates continue.
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year, and in 2015, the majority of US internet users will access the internet through such a device. The connected TV audience will post double-digit growth rates through 2017.
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