How to male a Social media marketing campaign work

Everywhere you look you find companies and professionals trying to make their social media marketing efforts work and not seeing results. What possibly can they be doing wrong? At least at some point they attended a guru’s presentation, teleseminar or even a social media conference and heard: You have to be transparent, you have to be real! Well, they are transparent and real and still no return on their investment.
Here are a few ideas you need to take into consideration in your social media campaign that will help you get more traction with your audience, increase the level of trust and re-purpose content:
1. If you have a blog, re-purpose the content into a weekly video show or podcast. You will reach different audience and not have to work hard to reach this audience. Think of content as content and allow people to consume this content in different formats.
2. Weekly newsletter- The focal point here is to be constant and not if you want html or text only. Provide content people can use and see results and balance promotional calls. Send one at least once a month. Newsletters are a reliable source of leads and referrals.
3. When blogging invite people to leave comments, ask a question and when they interact, don’t forget to respond.
4. Interact with influencers. Who are the influencers in your industry? Do they have blogs, are they on Facebook? How about building some relationship here leaving comments on their blogs, like their comments on Facebook etc.
5. Don’t create more obstacles. Every day you will hear about something that is working. Use common sense. People are using pop ups to get names and e-mails? Good for them! But notice that usually you will lose 50% of your visitors after you show them the pop-up and they could be good prospects or refer someone else to you. Video only pages are converting well? Very good. By using this strategy you are leaving 15 million visually impaired people out of your funnel just in the US.

Social Media Marketing Trivia

According Forrester Research’s most recent Interactive Marketing Forecast, social media marketing will grow at an annual rate of 34% -– faster than any other form of online marketing and double the average growth rate of 17% for all online mediums:

With social media marketing you will get:

More referrals.
more networking
more opportunities
more customers
more sales
more ranking
more branding

Social media marketing facts

For those companies that do use social media, the most common sites used are:

* Facebook – 82%
* LinkedIn – 38%
* Twitter – 30%
Research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”

Facebook facts:

Facebook added over 200 million users in less than a year.
60 million status updates happen oon Facebook daily.
The average user spends more than 55 minutes a day on Facebook.

Twitter

Twitter has 106 million users
Twitter averages 55 million tweets a day

YouTube

YouTube is the second largest search engine in the world.
The average online viewer watches 12.2 hrs of online video each month
Every minute, ten hours of video is uploaded to YouTube.

Blogs

There are over 200 million blogs
54% of bloggers post content daily.
34% of bloggers post opinion about products and brands

It’s scary out there! How to overcome bad times

It is scary out there! Many people fighting to make ends meet, people without a job. We are not living in easy times.
Every day it looks like we go to battle. some days we win, some days we loose.
We all need to have a secret weapon to overcome bad times. I believe acquiring new skills every now and then helps a lot.
Tomorrow is full moon and some say it is a day that energy changes. We decided to help with the change.
During the full moon week, or halloween week we are slashing the prices of 3 of our multi-media modular trainings. These are some of our mos popular programs with 7 modules each. These programs will show you how to master marketing and improve your business.
Normally they are sold for $247. During this week only, you will be able to take these programs for only $47. But only during this full moon week.
You can choose between:
Lead and online traffic generation for business
Social media marketing for business
Local Marketing

You have only a few days. Don’t let this opportunity pass you buy.
You have instant access and plenty of time to go through all modules.

Social media trap?

I was reading a very interesting blog post from Leo Laporte  Buzz Kill and couldn’t help thinking “My feelings exactly”.

It is so disappointing when you believe in one tool, spend time on it to see later no one  is listening. There are two points here that we need to discuss. First like Leo mentioned, he neglected his own  blog for shining tools. This happens with most of us. Neglect our own media channels to waste time with other tools. We should pay a lot of attention to media outlets we can have more control like our blogs, podcasts, videos shows. Use other tools like Twitter and Facebook to promote our channels, not just talk there. Second, the fact that we have thousands of followers and friends does not mean they are paying attention to us. We find ourselves talking to people excited to connect and not interested in paying attention. Goldfish that cannot pay attention over 9 seconds and this is a sad thing.

So, my suggestion is: have media channels where you can control your message and take good care of them. Use other tools with a strategy behind it and as support tools to broadcast your message. Don’t waste time trying to become a popular cheerleader and don’t overvalue tools that might not be here a year from now.

What doesn’t work in social media

Small business owners know they need to be using the internet and social media marketing to promote their business. Many times they start doing themselves and after a while start questioning what they are doing because they don’t see any return on the time and money invested.

This is actually very common. Here is a list of things you need to know that do not work with social media in order to avoid wasting your time: – Trying to do a million things at the same time – Fail to understand that social media is a process and will not work overnight.

– Fail to see that an advertising approach will not work. – Trying to use social media tools without a strategy. – Not automating most of your social media efforts. – Confusing marketing with social media with becoming a social butterfly. – Using social media as your only marketing effort. – Believing you can make money with no work, no investment and do it overnight. – Buying every new product promising the above. – Join or use every new tool that comes up.

Facts on small business marketing and social media

  1. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  2. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  3. The fastest growing segment on Facebook is 55-65 year-old females
  4. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
  5. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  6. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
  7. Instead they are distributing: eReaders + iPads + Tablets
  8. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  9. The #2 largest search engine in the world is YouTube
  10. While you watch this 100+ hours of video will be uploaded to YouTube
  11. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  12. There are over 200,000,000 Blogs
  13. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  14. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  15. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  16. 34% of bloggers post opinions about products & brands
  17. Do you like what they are saying about your brand? You better.
  18. People care more about how their social graph ranks products and services  than how Google ranks them
  19. 78% of consumers trust peer recommendations
  20. Only 14% trust advertisements
  21. Only 18% of traditional TV campaigns generate a positive ROI
  22. 90% of people that can TiVo ads do
  23. Kindle eBooks Outsold Paper Books on Christmas

These are facts from the video social Media Revolution