Blog World and New Media Expo #bwela

Blog World expo is still one of my favorite events. We just finished 3 days of sessions, parties and network and are now waiting for Streaming Media tomorrow.

The best thing about Blog World is by far networking. It is a unique chance to deepen relationships and talk to some amazing bloggers and podcasters.

On the trade show, we had a chance to talk more with Blubrry and what can be done to get more exposure to Web TV shows.  They offer a great option for show hosts. Their Wordpmass plugin helps a lot podcasters.

I was really excited about a WordPress plugin that helps you with SEO while you are writing the posts. ThinkLink is another cool plug-in.

We did quite a few interviews on the trade show that we’ll share with you later at the BuzzBooster Show

I did attend some great sessions related to business in social media, Jason Falls did a cool presentation, there was a panel on getting sponsors for podcasts that was really informative. Sessions on YouTube were also great but the best was the YouTubers meetup. I felt cool just being there. Interview with Julie Perry will follow on our show. The kimono session was by far my favorite with Jay Baer. Very informative, good content and interactive.  The keynote from Ford was actually very interesting showing how a big company is using social media.

I’m not sure if the titles for the session were good. They were clever but didn’t say much about the content. I know that last year I got home from BlogWorld and bought the virtual ticket so I could see the sessions we missed. This year I didn’t because I’m not sure if I missed something important.

Titles are headlines that need to make people take action. I would also specify if sessions were basic or advanced. Heard a lot of people saying they didn’t know which sessions were for them.

I’m really not a fan of panels at BlogWorld. They tend to be a mix of jokes and not a lot of content. The exception was the one about getting sponsors for podcasts that was very good.

The parties were all fun, at least the ones we attended.

BlogWorld is a unique event with a very diverse crowd which contributes to the conversation and experience.

Combine Social Media with E-mail marketing

Here a few tips on how to promote social media in your e-mails. It is one more way to engage and involve your customers.

1. Add social networking logos to the header or footer of your e-mail template. A share icon would do.

2. Send solo e-mails promoting your presence on social media sites. You can also offer coupons for those who like your page or create unique promotions.

3. Capture data.

Social Media Marketing Trivia

According Forrester Research’s most recent Interactive Marketing Forecast, social media marketing will grow at an annual rate of 34% -– faster than any other form of online marketing and double the average growth rate of 17% for all online mediums:

With social media marketing you will get:

More referrals.
more networking
more opportunities
more customers
more sales
more ranking
more branding

Social media marketing facts

For those companies that do use social media, the most common sites used are:

* Facebook – 82%
* LinkedIn – 38%
* Twitter – 30%
Research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”

Facebook facts:

Facebook added over 200 million users in less than a year.
60 million status updates happen oon Facebook daily.
The average user spends more than 55 minutes a day on Facebook.

Twitter

Twitter has 106 million users
Twitter averages 55 million tweets a day

YouTube

YouTube is the second largest search engine in the world.
The average online viewer watches 12.2 hrs of online video each month
Every minute, ten hours of video is uploaded to YouTube.

Blogs

There are over 200 million blogs
54% of bloggers post content daily.
34% of bloggers post opinion about products and brands

What doesn’t work in social media

Small business owners know they need to be using the internet and social media marketing to promote their business. Many times they start doing themselves and after a while start questioning what they are doing because they don’t see any return on the time and money invested.

This is actually very common. Here is a list of things you need to know that do not work with social media in order to avoid wasting your time: – Trying to do a million things at the same time – Fail to understand that social media is a process and will not work overnight.

– Fail to see that an advertising approach will not work. – Trying to use social media tools without a strategy. – Not automating most of your social media efforts. – Confusing marketing with social media with becoming a social butterfly. – Using social media as your only marketing effort. – Believing you can make money with no work, no investment and do it overnight. – Buying every new product promising the above. – Join or use every new tool that comes up.

Facts on small business marketing and social media

  1. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  2. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  3. The fastest growing segment on Facebook is 55-65 year-old females
  4. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
  5. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  6. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
  7. Instead they are distributing: eReaders + iPads + Tablets
  8. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  9. The #2 largest search engine in the world is YouTube
  10. While you watch this 100+ hours of video will be uploaded to YouTube
  11. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  12. There are over 200,000,000 Blogs
  13. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  14. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  15. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  16. 34% of bloggers post opinions about products & brands
  17. Do you like what they are saying about your brand? You better.
  18. People care more about how their social graph ranks products and services  than how Google ranks them
  19. 78% of consumers trust peer recommendations
  20. Only 14% trust advertisements
  21. Only 18% of traditional TV campaigns generate a positive ROI
  22. 90% of people that can TiVo ads do
  23. Kindle eBooks Outsold Paper Books on Christmas

These are facts from the video social Media Revolution

Twitter Trivia

I got this from a presentation by Corey Condello and thought it would be useful to my readers:

Retweets:

*Retweet serves 2 important functions
allows you to post another user’s tweet to your followers
it makes sure you give credit to the original tweeter

* 2 ways to retweet
Click the retweet button on the original tweet
add RT@ with the Twitter name to your post
DMs

*what is a Dm?

A direct message is a private Twitter message.

*2 ways to send a DM
Click on the Direct Message button on the sidebar of the user’s profile

* D+@username + message in the tweet box

Hashtags:

*Hashtags (#) help categorize tweets. You can add a hashtag to any tweet
*When someone searches for that hashtag, they will see your tweet.

Twitter Lists:

*They allow you to organize your followers into groups
*The lists that you follow show up in your sidebar
*You can create a list by clicking on the “New List” button.

Use Bit.ly to shorten urls.
#FF

#FF stands for “Follow Friday”. On Fridays you can post a tweet that suggests people to follow. This is a way to help your favorite tweeters to gain more followers.

Place the @ symbol before the username so that it will link to the user’s profile.